In an attempt to penetrate tier-2/3 cities, Flipkart launched ‘Shopsy’ in 2021, an app for hypervalue customers. It primarily focuses on small woman entreprenuers and helps them buy and re-sell.
Shopsy's ad campaign starring Sara Ali Khan
Shopsy's ad campaign starring Sara Ali Khan
The problem statement given to me was:
Shopsy is a women-focussed, deal based, hypervalue platform. We want to increase the women user base on Shopsy, as the data suggests it is critical to have women shoppers on the platform for a sustainable business and growth for an ecommerce platform.
Objective & Goal How do we acquire more women users on Shopsy? How do we get the browsers to convert to shoppers? How do we make Shopsy a more attractive shopping destination for women?